Just My Type: A Book About Fonts
on October 21, 2010 Pages:
384 Format: Paperback Goodreads
What's your type? Suddenly everyone's obsessed with fonts. Whether you're enraged by Ikea's Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it's okay to like Comic Sans, Just My Type will have the answer. Learn why using upper case got a New Zealand health worker sacked. Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don't be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts - like men - are from Mars and some are from Venus. From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge.
what i liked
- This was a book I had to read for my typography class, and I ended up really enjoying it! I loved that it made me pay attention to parts of type that I hadn’t before. Now, when I’m out and about, I notice the smallest things about type.
- It’s a quirky read! I also loved learning about the Ikea fiasco. I was a kid when the type change happened, but I didn’t know people got so torn up about the font change for the logo!
- I liked that there were mini chapters throughout that focused on certain type artists. Some of them were pretty wild!
- I like that I was learning in a very fun way. The stories are so easily read, and I think that even if you know nothing about type before picking this book up, you’ll thoroughly enjoy it.